BLACKSWAN RACING

An American Le Mans race team, Blackswan Racing uses smart engineering and alternative energy investment to offset the carbon emissions produced by their operations. This was an all-encompassing branding project, including a new identity system and designs for all components of the team. The distinct look of the visual communications resonated with the racing industry and attracted sponsors. It was an exciting challenge to produce a brand that is both fast and aggressive, while also maintaining an environmentally conscious message.

Responsibilities:
brand development, visual identity system, team graphics